How do you convince someone you don’t know to “follow” and “like” you on Instagram? Where do you even begin to find followers for your account? And would cramming your photos with all the popular hashtags work to gain more visibility for your posts? Never has sharing an image created such anxiety-filled questions for many businesses and marketing people. But the truth of the matter is that such questions need to be resolved because Instagram, with its 150 million active users every month and 55 million photos shared every day, can enhance your branding and increase consumers for your business.
While the Facebook-owned image-sharing platform is visually driven, great looking photos do not always guarantee huge followers and massive likes for your account. Yes, a posted photo of an intensely seductive woman or a smashingly adorable dog might work to get a few comments, but unless your business sells female oriented products or offers pet-related services, then you’re out of luck. What you need is a strategy to produce amazing content that can entice and maintain followers. Here are a few suggested options to get followers on Instagram, fast.
Timing is everything. Posting photos requires great timing. If you post an image way too early, then it is likely to get buried under your followers’ feeds. Social media strategists suggest posting at favorable times, which means looking into your followers’ activity. When do they check their accounts? Are they checking in throughout the day or just during rush hour traffic? Do you have followers scattered in different time zones?
According to social media analytics and measurement source, Simply Measured, the best time to post is between 5 p.m. to 6 p.m. on a Wednesday.
Make your posts about your community. Instead of focusing too much on your products, services, or whatever it is your business offers, take your cue from Instagram’s biggest, baddest brands (e.g., Starbucks and Nike) and turn the spotlight on your community. Make it about them. Celebrate the achievements they’ve shared. And you will build those connections that inevitably raise your business, from its image to its bottom line.
Engage your followers through competitions. Launching a contest is an excellent way of building excitement for your business on Instagram. You might even get an idea for new content through the entries you get. The contest needs to be rewarding and challenging to attract customers to join. Know more when you visit this website.
Use hashtags that are not just popular but also brand-relevant. The right hashtags give your photos more visibility. Social media strategists report that the most popular hashtags are #instadaily, #instagood, #love, and #tbt (throwback Thursday). You can use those for your posted photos but do make sure that they are relevant to your brand.