Preparing bids and tenders for that much needed contract can be one of the most emotionally-charged moments for a business owner. The huge responsibility of assessing and asserting your own competencies as an organisation, the suspense of being admitted from one step to another, the drama of competing with other business entities, and the mountain of confidential pages of critical paperwork can make even the most seasoned entrepreneur reel from all the excitement and agitation.
For a more objective, systematic and potentially more successful bid management strategy, the best recourse is to seek the services of a professional bid writing service provider. An experienced, proficient bid writer will be able to bring in a tried and tested set of techniques that will ensure every document you send to the potential client will be given attention and priority by the assessing panel.
However, even if you seek assistance from a trusted professional, don’t just leave everything in their hands. As a business owner, you’re the best person to know all about your organisation’s strengths, and information and input from you will help highlight these winning traits effectively. Moreover, learning more about bid writing will allow you to supervise the whole process and fully commit to the project as the business leader.
The first tip about writing is to keep it straight to the point and within the specified word count. Make the statements clear, concise and straightforward. No winding sentences or flowery prose. You need crisp, concise writing that drives the reader forward into reading the next sentence until the last page.
Address the assessors’ interest first. While you’re supposed to be writing about your traits and capabilities as a company, make the angle all about the benefits they will get. Answer their key question: “What’s in it for me?”
Show, don’t tell. Don’t make claims—state proven facts. Back up all your statements with evidence; instead of boasting about your great IT team, tell them more about the achievements and recorded results your team have achieved and how it translates to their success.
Take note of the presentation and design. Make your impression even before the reviewing panel reads a word from your bid. Submit documents and forms in a clean, corporate and organised package. Nothing can compare with an easy to hold, easy to ready, attractive document that holds powerful content.
Play by the rules. Take note of the deadlines, format requirements and submission policies. Even if you have come up with the most perfect proposal, all that hard work can go down the drain if your bid is declared void for not being able to follow specified conditions.